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We're an end to end marketing agency.This means we help their clients create, implement, and manage successful marketing strategies to achieve their business goals. Our services include Web design and development, Search engine optimization (SEO), Pay-per-click (PPC) advertising, Website maintenance, Content marketing, Brand design & identity, Logo design e.t.c
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Yes, digital marketing is one of the most cost-effective forms of marketing available to businesses. Compared to other more traditional forms of marketing it is easier to accurately measure the results of your marketing campaigns, which allows you to make informed decisions about the value it delivers. At Craftsense, we offer great ROI.
Depending on the channels used, you can target your market accurately at all stages of the buying cycle, reaching them with highly relevant messaging and content. Digital marketing is also accurately measurable, so you can evaluate precisely where your marketing efforts are having the most impact.
There are many different types and approaches to digital marketing, each with their own advantages. Some of the main types include:
Not sure what type is best suited to your business? Get in touch for a friendly no-obligation chat about your requirements and we will advise you what would work for you.
It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
Yes! We are able to work with a wide range of websites, from ones built with static coding to bespoke eCommerce solutions. If your website has a content management system such as WordPress this will make things easier. If not then we can still work with you! Depending on the complexities of your website we will either carry out an SEO Audit then advice on the way forward.
Unfortunately no one can guarantee number one or even first page rankings on Google, and you should be wary of anyone who promises otherwise. With constant changes to how it processes and evaluates its results, aiming for a page one ranking on Google can often be a moving target. What you should be looking for is a measurable increase in targeted traffic that drives people actively looking for your products or services to your website. This is what will convert into leads and potential sales, and this is what we focus on for our clients.
Search engine optimisation is a long-term investment, and the time required to see results will depend drastically on both the work required and competitiveness of your industry. While we always look for quick wins for our clients, you can expect to wait at least 3-6 months to see significant results from your campaigns, unless your website is already fairly well-established.
Asking is it ‘worth it’ is like asking if a dentist is ‘worth it’ when you need a tooth pulled. Like most things in life, you can do it given time and effort, but if you value your time and the expertise of professionals then it pays to go with a reputable SEO company.Given a few key metrics such as your conversion rate and average or lifetime sale value, Craftsense will be able to forecast your expected ROI based on increases in targeted traffic – this should help you determine whether it is worth it or not.
SEM is an acronym for search engine marketing, which is the umbrella term for marketing on search engines like Google and encompasses both SEO and PPC advertising. SEO or search engine optimisation describes the process of marketing specifically for the organic (free) search results.
Search engine optimisation (SEO) focuses on promoting a website within the organic (free) search results, with the aim of improving its visibility for relevant keywords and terms their target audience use.
Pay-per-click (PPC) marketing serves ads to those same users based on keywords, demographics or other targeting – but works as an auction-based system where the advertiser is charged per click on their ad.
PPC advertising is available on a variety of online platforms, including search engines such as Google and Bing, and social networks like Facebook and Linkedin.
SMM (social media marketing) is the process of increasing brand awareness and engagement across different social platforms. You build your business persona and market your services or products on each platform.
PPC (pay-per-click) doesn’t have to be expensive if you set up and optimise your campaigns correctly. It’s all about being intelligent with your targeting and keywords and ensuring you’re monitoring performance closely. You can pause campaigns at any point too so if we find a particular search term is becoming too competitive, there’s always the option to stop and review. Hire CraftSense for great PPC ROI.
Depending on whether you’re a new advertiser or have an existing account, our PPC services will include an initial audit and research, set up of the account, keyword selection, and creation of ad copy. The ongoing management is based around monitoring and optimising the account performance, ensuring that it runs as cost-effectively as possible while working towards your KPIs.
One of the main benefits of pay-per-click marketing is that it provides almost instant feedback. Once your ad campaigns are set up and running, they will immediately start driving targeted traffic to your website.
A PPC agency either specialises in pay-per-click marketing or offers it as a core service. They will manage your paid search campaigns to help you reach your marketing and sales KPIs, and provide a positive return on your ad spend.
Once our designers have all the required data, your concepts will be ready in 48hrs. To learn more about what is required, visit the logo development or call us now.
Fill in the online form, email at hello@craftsensedigital.com or call us on +254 722 740 713